The Brief
To create a book to celebrate the 10th anniversary of the founding of Vertu, the luxury brand. It should reflect the personality of the company, be creative and original while maintaining the company's corporate branding style.
The Challenge
To step away from Vertu's corporate branding. To include all aspects of the company - the teams, the materials, its history, its products - but do so in an interesting, original and visual way.
Editorial Response
We created a book of contrasting chapters. In one, we shot every product the company had ever made, and presented them in a 'floating' gallery. In another, we shot the people and the factory; and in another we created a fantasy journey about the Vertu lifestyle.
Results
A coffee table book that leverages all the editorial talent of Condé Nast to rise above the fray. Imbued with Vertu's brand identity and also with the soul of their 'private jet set' customers.
